The OpportunityCreatives should be more than just a set of hands for a brand.
The world was changing and so was the world of work. At this time, I got the opportunity to come in and re-launch Upwork to the world to help everyone embrace the beautiful now of freelance and remote talent helping companies do their thing.
The IdeaBuild a team that can build a brand in every sense of the word.
Built a team to do more than just make assets for a brand by adding conceptual disciplines, strategists, and creative thinkers into the mix. The team worked through the shifts and turns in the way that Upwork needed to make work from multiple brand campaigns, to social, to product launches, to performance marketing and brand strategy.
In four years we made a lot of things with our heads and hands.
Things like brand campaigns, performance ads, events, social and cultural campaigns, full page ads in The New York Times, sales assets, brand strategy, physical products, brand partnerships, direct response ads, and a global design system.
