The Future of Creative Work

Patrick Holly is the Executive Creative Director at Upwork, where he leads a global team comprised of 80% freelancers to deliver Upwork's vision for the future of work. In this interview we discuss his experiences launching a content platform with Steph Curry, understanding a brand's storytelling potential and, of course, what the future of work looks like for the creative industry.

Making Small Campaigns Big Deals

A dive into the award-winning "Wake and Make" coffee bag project and discover how it turned packaging into a marketing masterpiece. For freelancers, Patrick reveals underrated skills to stand out on Upwork. Lastly, prepare for the future as we discuss adapting to the evolving landscape of job automation.

Making WFH Work for Creatives

In the Before Times, working from home was often treated as a perk, or maybe a dubious accommodation for someone with a doctor’s appointment. Upwork Executive Creative Director Patrick Holly joins us this week to talk about the benefits and challenges remote work presents for creatives and how he keeps his global team connected and fulfilled.

Shaping Iconic Brands

Join us for a compelling episode as we explore the diverse career of Patrick Holly, Upwork's VP of Creative. From shaping brands like Apple and Uber to Harley Davidson, Patrick's expertise in building creative teams has earned acclaim at Cannes and more. Listen in as he shares insights on scaling teams using the Hollywood model, all while enjoying the open roads of Austin, Texas, on two wheels. Don't miss this dynamic conversation with a true visionary in the world of creativity.

Building Creative Teams

“A brand is only as strong as the team building it,” Patrick notes. “As advertisers and marketers, our job is to stand out in a way that feels honest to the brand.” That’s why the Upwork launch included a zombie musical to communicate that the old ways of work are dead. “Who better to tell you something’s dead than a zombie?”

Bridging the Gap Between Agency + Brand Creative

Patrick Holly, Executive Creative Director at Upwork, is a multidisciplinary creative whose career has run the gamut from agencies like R/GA and AKQA, to brands like Apple and Uber and Harley Davidson. Patrick joins us to talk about the new Upwork campaign, brand-side vs agency life, what it takes to be a capable leader and high-functioning creative team in a remote world and more.