“As Labor Day approaches, Budweiser and talent marketplace Upwork have partnered to create the ‘Raise a Bud’ campaign”
— AdWeek
The OpportunityIt’s always better to show not tell.
We wanted to tell the world what’s possible on Upwork – and what better way than through large-scale projects for some of the world’s most iconic brands? So with this inspiration, we created Upwork CoLab.
The IdeaPartner an iconic brand with Upwork talent to show the world what you can do with freelancers around the world.
Upwork CoLab is a reality web series showcasing inspiring collaborations between independent talent and renowned brands and entrepreneurs. The program gives a behind-the-scenes look as brands interview, hire, and collaborate with freelancers on mission-critical projects – all on the Upwork platform.