The Opportunity
Hiring remote freelancers is hard because most of us have never done it.
With COVID, things changed. Offices became video calls and work pants became sweatpants. It was the biggest change in work since the assembly line, and it wasn’t going back. Given that Upwork has been helping people work together remotely for nearly a decade, we were more than ready to see the old ways go.
The Idea
Show hirers that it’s not just a name they’re hiring but a real person with real skills.
We partnered with Anonymous Content and Patrick Daughters to create a series of three spots each of which celebrated not just the quality of talent on the Upwork platform, but their humanity as well.