The OpportunityWhen you’re forced to stay inside, all you want is to get out.
A lot of people took up new hobbies while stuck inside. For some it was knitting, for others it was buying a huge motorcycle and ripping it 100mph down I-35. We took to opportunity to get show riders of every kind using motorcycles to connect with their loved ones and themselves to grow a new era of riders young and old.
The IdeaThe idea of freedom means something different to everyone, but anyone can find it on a Harley Davidson
In these spots directed by Jason Momoa, we see riders old and young, new and experienced using their bike as a way to escape the reality of 2020 and find freedom for their soul amidst a world that felt upside down.