The Opportunity

COVID cancelled all the bike shows where garage builders market their creations, leaving them high and dry.

Covid had cancelled every single motorcycle show around the world, robbing fans of fun and stripping the spotlight from independent builders who use the shows to drum up business for the following year.

The Idea

Use HD’s millions of Instagram followers to give independent builders a place to show their work… and pay them for it.

We took over the HD Instagram page to create the world’s first all-digital motorcycle show. Each day for a week we posted a batch of builders showing off their creations. We even sold limited-edition merch via IG with all proceeds going to support the builders.

“The global pandemic hasn’t just shut down big events—a slew of grassroots custom shows have hit the pause button too. To help fill the void, Harley-Davidson put on The No Show”

COVID cancelled all the bike shows where garage builders market their creations, leaving them high and dry.

Use HD’s millions of Instagram followers to give independent builders a place to show their work… and pay them for it.

“The global pandemic hasn’t just shut down big events—a slew of grassroots custom shows have hit the pause button too. To help fill the void, Harley-Davidson put on The No Show”

— BikeExif